The iconic skateboard brand of the now deceased Keith Hufnagel, which took its name from the nickname Keith himself used as a skateboarder, started out as a boutique shop and then became an independent brand that became an instant hit.

Over the course of its existence, the brand has earned recognition for its respect for street culture, which has subsequently brought it to the attention of the wider public, and the brand has gone on to countless collaborations with other legendary brands such as Pleasures, Playboy and even Nike, with whom it even created its own variant of the Dunk model.