Privacy Policy



Incorporated in the Companies Register held with the Regional Court in Brno, under file number C 113101

Náměstí Svobody 92/21
602 00 Brno-město

The Czech Republic

Business ID: 08326011
VAT ID: CZ08326011




The administrator of your personal data is SNEAKERGALLERY s.r.o., with registered at Náměstí Svobody 92/21, 602 00, Brno-město, Czech Republic, identification number: 08326011, e-mail: (hereinafter referred to as the “Administrator").





Legal title: Agreement.


We will ask you for the agreement if we have no other similar relationship with you that meets the requirements of processing your personal data without your consent (recital 47 of the General Data Protection Regulation (hereinafter referred to as the “GDPR”)) and you want to receive:


  1. marketing offers;
  2. commercial communications;
  3. receive the benefits of our customer program;


from us.


If you give us your consent to process your personal data under this clause for sending marketing offers, commercial communications, or to receive the benefits of the Administrator's customer program, you may at any time withdraw such consent in writing to the Administrator’s address or electronically to:



Without your consent, we may process your personal data on the basis of the following legal titles and for the following purposes:

 a) Legal title: Fulfillment of a contract.


  • implementation of the concluded contract (most often the purchase contract), including delivery and related communication

 b) Legal title: Fulfillment of a contract or the execution of pre-contract measures implemented at your request.


  • providing information at your request regarding the conditions of a conclusion of the contract, availability of goods, delivery of goods, etc.

 c) Legal title: Protection of the rights and legally protected interests of the Administrator.


  • for the recovery of amounts due for goods delivered or other receivables of the Administrator;
  • evaluating your credibility assessment in selected cases;
  • direct marketing directed solely at our registered customers and those meeting the requirements of Recital 47 of the GDPR by offering relevant products and services provided by our company in connection with the previous fulfillment of the contract, or in connection with your customer account registration.


  1. Legal title: Performance of legal obligations resulting from the law.


  • providing assistance to state authorities on the basis and within the limits of the law, including data retention on the basis of the law;
  • accounting;
  • an electronic record of revenues.




When you visit our online store website, we may collect certain information about you, such as your IP address, date and time of website access, information about your internet browser, operating system or language settings.


We may also process information about your behavior on our website, e.g. what links have you visited on our website and which goods are displayed.


However, for your maximum privacy, information about your behavior on the web is anonymized, and therefore we are unable to assign it to a specific user, that is, to a specific person. If you access our website from a mobile phone or similar device, we may also process information about your mobile device.


The stated automatic processing of personal data is intended solely to improve our services. E.g. using order history and web behavior, we can offer more relevant offers of additional goods and services for purchased products. In certain places, we show you offers that are made for you and match your needs and interests.




Depending on the type of legal title, we may process the following personal information about you:

  • identification data (name, surname, date of birth);
  • contact details (telephone number, e-mail address, postal address);
  • details of the products you have purchased or about the services we have provided to you;
  • data from our mutual communication (whether it was in person, in writing, by telephone or otherwise);
  • payment information (eg, the amount paid, etc.);
  • only in anonymized form information about access to the store website - IP address, date and time of access, information about the internet browser, operating system or language settings;
  • only in selected cases, information about your credibility, for the purposes of the so-called blacklist (see the Terms and Conditions of the Administrator - article Transport and delivery of goods).




Your personal data processed by the Administrator for the purposes of point 2 of this information come exclusively from you, that is, the data you have provided to us in connection with the conclusion of the contract (purchase of goods) or you have communicated it to us for customer program and registration or upon your explicit consent.




We provide your personal data in justified cases and only to the extent necessary or to the extent specified in the following recipient categories:

  1. our contractual partners, who we need for our regular operation and contractual relationship with you, in particular:
  • information technology suppliers, through whom we run an online shop and process your orders. We are responsible for complying with the privacy obligations of these persons to the same extent as set forth herein;
  • providers of accounting and tax services to fulfill our legal obligations;
  • courier or postal service providers (carrier), but only to the extent of your name and surname, delivery address, a telephone number at which the carrier can contact you and if the goods have not been paid in advance, also possibly the amount to be collected upon delivery. In relation to the personal data we pass on to him, the carrier is entitled to process it only for the purpose of delivery of the goods and to delete the personal data without delay;
  • in the case of sending commercial messages (e.g. by e-mail), we use the services of the EXPONEA business group for their distribution. This entity is bound by the obligation of confidentiality and may not use your personal data for any other purpose, for which we are fully responsible.
  1. other entities in cases where the provision of your data is required by law or if it is necessary to protect our legitimate interests (e.g. courts, the Police of the Czech Republic, etc.);
  2. if you give us your consent to the extent of your e-mail address used in the purchase on our e-shop website, the service provider generating and sending purchase satisfaction questionnaires. Such an operator is a personal data processor for our company. However, by providing this personal information, we assure all rights in this document and fulfill all obligations.
  3. Our company does not have access to the credit card information you pay in our online store. Only the secure payment gateway and the relevant banking institution have access to your credit card information.




We will process your personal data for the entire duration of the contractual relationship between you and us. In the case of processing of personal data for which consent has been given, your personal data will generally be processed for a period of 5 years or until such consent is revoked. If you subscribe to commercial messages or marketing offers, we will process your personal data for a period of 5 years or until you express your disagreement with their further sending.


We process data obtained through a customer account or other similar method while using our services. Subsequently, only the basic identification data and the reason why the customer account was canceled or data forming part of operating advances are usually stored for a reasonable period of time.


Please note that the personal information that is necessary for the proper provision of services, respectively, in order to fulfill all our obligations, whether these obligations arise from our contract or from generally binding legal regulations, we must process, regardless of your consent, for a period set by or in accordance with applicable legal regulations (e.g. this period is at least 10 years for tax documents).




With respect to your personal data, you have the following rights, which you may exercise electronically by sending them to the e-mail address:, or by sending it in writing to the address of the Administrator:

  • Right to access - You may ask the Administrator to access the personal information we process about you. The Administrator will also provide you with a copy of the processed personal data.

You also have the right to request from the Administrator

  • what are the specific purposes of processing your personal data;
  • what are the categories of personal data concerned;
  • who, besides us, are recipients of your personal information;
  • the planned period for which your personal data will be stored with the Administrator;
  • whether you have the right to require us to rectify or delete your personal data or to limit its processing or to object to such processing;
  • information about the source of your personal information, unless we have obtained it from you.
  • Right to modification - You may request the Administrator to correct inaccurate or incomplete personal data we process about you
  • Right to deletion - You may ask the Administrator to delete your personal information (unless the Administrator has already done so) if any of the following occurs:

a) personal data are no longer needed for the purposes for which they were collected or otherwise processed;

b) you have withdrawn the consent on the basis of which your personal data were processed and there is no other legal reason for the processing;

c) you have objected to being the subject of decision-making based on the automated processing of your personal data and there are no prevailing authorized reasons for such processing or you have objected to the processing of your personal data for the purposes of direct marketing;

d) your personal data has been processed illegally;

e) your personal data must be deleted in order to comply with a legal obligation laid down in Union or Member state legislation related to the Administrator;

  • Right to restrict processing - You may request the Administrator to restrict the processing of your personal data if any of the following occurs:

a) you have denied the accuracy of the personal data for the time needed to allow the Administrator to verify the accuracy of the personal data;

b) the processing of your personal data is unlawful, but you refuse to delete such data and instead ask to restrict their use;

c) the Administrator no longer needs the personal data for processing purposes, but you are requesting it to identify, exercise or defend legal claims;

d) you have objected to the processing of your personal data according to Article 21, Paragraph 1 of the GDPR until it is verified that the authorized reasons of the Administrator outweigh your justified reasons

  • Right to data portability - In the cases foreseen by the GPDR, you have the right to obtain personal data related to you which you have provided to the Administrator in a structured, commonly used and machine-readable format and this right must not adversely affect the rights and freedoms of other people.
  • Right to revoke consent - If your personal data processing is based on consent, you have the right to at any time revoke the consent to the processing of personal data for the purpose for which you have granted consent.
  • Right to object - You may at any time object to the processing of your personal data at the Administrator for the purposes of direct marketing performed on the basis of the legitimate interest of the Administrator.
  • Right to file a complaint - you have the right to file a complaint with the supervisory authority, which is the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7, Czech Republic or directly at




Some of the store's web interface pages use cookies, which are small files that are found in a web browser when a visitor visits the web interface. Cookies are used to offer better-customized options in the future by recognizing and remembering the visitor's specific browsing preferences.


You may have control over what cookies does the Administrator process about you. You can use this add-on program from Google (only available from your computer). Or you can use one of the following Internet browsers (eg Internet Explorer, Safari, Firefox, Chrome) with the incognito browsing feature turned on to prevent data about visited websites from being saved, or you can disable the storage of cookies in your browser. However, if you also disable the processing of technical and functional cookies, it will disable some functions. Turning off analytic cookies will not prevent you from displaying marketing offers, they will be less relevant to you.




You can find more detailed information about the processing of your personal data and the use of cookies in our Terms and Conditions.

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