Kicks or also sneakers. Canvas shoes that were primarily intended for sporting activities like tennis, basketball or football. Although it may not seem like it, sneakers have been with us for over 100 years now, wow, right? And that's quite some time for a few stories and anecdotes to accumulate.


For the origins of sneaker culture, look to the NBA. In the early 20th century, Converse came with the Chuck Taylor All Star, which became the most popular sneaker among all basketball players at the time, including Wilt Chamberlain and Jerry West. Logically, however, it was not only basketball players who wanted it, but also all those who cheered for them, and so the sneakers reached the public and the streets, where they gained popularity among skateboarders, dancers or musicians because basketball has always been mainly associated with the streets and hip-hop music. Soon came adidas, which revealed its adidas Superstar sneakers for the first time in 1969, and their success didn't take long. Their popularity skyrocketed. Closing the circle is Nike, the "youngest" player in the game that, for a very long time, tried to partner with the famous Michael Jordan. When this happened and Nike started producing sneakers specifically for Jumpman, the sneaker world literally exploded. Suddenly, sneakers were no longer just shoes for sports, but they began to play an important role in street fashion and culture. Brands started releasing new models, collaborating with different designers, developing innovative technologies or even working with each other to create interesting collaborations that added an interesting story and value to the sneaker.





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